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THE BRAND
Smithson is a high-end office supplies company focused on delivering quality products that stand the test of time. The brand is modern, minimal, professional and deeply rooted in the belief of quality over quantity.
THE LOGO
The logo's simple, elegant design aims to be easily recognizable, while still being subtle enough to remain professional and minimal. The two lines featured on top and bottom of the word mark imitate a paper clip, the original product of the brand. The sans serif font used for the name delivers a bold and unambiguous message as to what the brand is and what you can expect.
THE PACKAGING
The packaging is made to reflect the brands core ideals of being minimal, professional and dependable. They are made with user experience in mind, ensuring an easy and convenient process, while maintaining an exclusive and sophisticated feel.
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