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NOTHING
Nothing is a consumer tech company founded to give a fresh take on smartphones and other tech products. While companies like Apple and Samsung push out the same phones every year with barley any changes, Nothing has created the Phone 3, their first "flagship" phone, and it does things differently. It features a unique design, and is focused on creativity, originality, and storytelling.
THE RFP
Nothing wants to create a campaign that pushes past simply showcasing the product; they want to reimagine the ways things can be done. Their goal is to get "one million people" to get hands on and try the Phone 3 for themselves.
THE PROPOSAL
The proposed solution is the Nothing Music Video Competition. It's a chance for participants to shoot, record, edit, and upload an original music that they create entirely on the Phone 3. They can post to social media using #CreatedWithNothing, and potentially win, promoting them as a musician and filmmaker. The call to action is "Show Us Your Song."
Animated Ad
This animation introduces the Phone 3 and announces the music video competition. It could be seen on TV, YouTube, or on a billboard such as in Times Square.
Social Media Posts
These social media posts would announce the competition and allow for commenting and sharing from the community to build excitment.
Landing Page
This would be the landing page where participants would be directed to learn more about the competition and enter. There is also an option to see what others are making, since a big part of the campaign is building community and supporting other creators.
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